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template are not always a shortcut

Templates Are Not Always a Shortcut

Leave a Comment / freelance marketing / kathleenkeating

Key Takeaways Templates and cookie-cutter pitches may seem like great ways to get a lot of work done quickly Unfortunately, they’re obvious to the recipient Know when to use templates and when to customize the message There’s a right time and place to use templates. And on the flip side, to not use them. Here […]

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Expect These 12 Things During Your First Year as a Freelancer

Leave a Comment / how to start freelance PR / kathleenkeating

Working for yourself is exciting, challenging, fun, and scary. Those feelings will ebb and flow, especially during the first weeks and months of joining the gig economy. Here are some of the most common things you can expect to happen during your first year as a freelancer.

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Collaborate Don't Compete

The Perks of Partnering with Freelancers

Leave a Comment / freelance marketing jobs remote / kathleenkeating

Communications freelancers aren’t competing with anyone. They’re your allies, confidantes, mentors, cheerleaders, and gateways to growth. Here are the benefits of collaborating with other freelancers.

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The Pros and Cons of Subcontracting

The Pros and Cons of Subcontracting

freelance PR / kathleenkeating

Subcontracting to agencies and other freelancers is a great way to get your business started and supplement your client work. Just be sure you go in with your eyes wide open. Here’s what to expect as a freelance communications subcontractor.

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Monthly Retainers Versus Hourly Billing Rates

Monthly Retainers Versus Hourly Billing Rates

Leave a Comment / freelance marketing rates / kathleenkeating

Determining when it’s better to charge clients by the hour or by a monthly retainer.

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