Marketing Your Work to Existing Clients
Here are tips on how to properly and proactively market your work to your client and their executive team.
What to Do When a Hot Prospect Goes Cold
Key Takeaways It can be frustrating and disheartening when you spend a lot of time pitching a prospect and they suddenly go dark There are lots of reasons why they aren’t responding quickly to your brilliant ideas Follow up once and move on It was all going so well. The potential new client is in …
How to Answer, “What is Your Billing Rate?”
Key Takeaways Knowing current freelancer billing rates is important for clients Yet they are only a gauge and need to factor in freelancer costs including taxes, subscriptions, health insurance and retirement Clients that value quality work and strategic counsel understand the importance of retainers over hourly rates The current hourly rate for freelancers in marketing, …
The Right and Wrong Reasons to Freelance
Key Takeaways Starting a freelancing business can be thrilling and scary all at once But it’s not for everybody Here’s how to know if it makes sense at this point in your career A significant number of communications pros become freelancers because they want to be their own boss. Others fall into it out of a need to work …
3 Situations When a Great Client Requires an Intervention
Key Takeaways It’s easier to keep a client than to find a new one but it’s not profitable to keep an account that isn’t achieving the target goals When this happens due to the client’s lack of focus, you need to put the account back on track Here’s 3 common scenarios and how to determine …
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