You might not have heard of this completely fabricated syndrome, but its impact is widespread and it’s going to eat at your bottom line. In non-scientific, non-clinical studies, 99 percent of communications consultants have come down with a touch of Sporadic Client Syndrome (SCS). Of those, 100 percent recovered. SCS is when a client that’s not …
There are lots of ways to earn a living as a freelancer in PR or marketing. Below is an infographic providing a snapshot of the most common ones. Copyright: ProsInComms Overlapping Freelancer Roles As you can see by the various types of freelancers outlined above, many of these roles overlap. However, …
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As a freelancer, you develop a sixth sense for finding clients. Odds are that you’re plugged into your network and, ideally, are regularly reaching out to your contacts and engaging them online. What can often happen, however, is that you get so caught up in your day-to-day work that the networking activities tend to slide. When …
Free marketing classes are a great way to build your business. They’re especially helpful when you’re no longer part of a traditional org chart and regular performance reviews are a thing of the past, it’s easy to let your commitment to professional development slide. It’s important to keep your skills fresh, but it’s not always …
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5 Ways to Alienate Potential Clients As a communications freelancer in the tech industry, finding new business isn’t easy, but it’s not impossible. If you know where to look and how to position your services, it’s not unheard of for freelancers to find themselves with too much work. Getting to that point takes a little …
